If we're going to be real here, very few of you are going to read for more than fifteen seconds. Not that fifteen seconds is the length of all good writing, but those of you more than fifteen seconds worth of interested will go buy my books.
So I've got fifteen seconds to woo you. Fifteen seconds to win you over. Fifteen seconds to show you I'm worth anything. Fifteen seconds to make you fall in love. Fifteen seconds to change your mind. Fifteen seconds to impress you.
I'm going to accept blogging as a personal challenge to write decent quality in short bursts. Short enough that you'll read. Short enough that you'll connect. And if you still want more, go buy the books.